Pantene | Ribbon of Strength
#weareunbreakable
This campaign was created around the disappointing insight that 57% of women stop playing sport by the age of 24. Pantene wanted to address this issue and put their support behind womens sport through the Ribbon of Strength.
Three incredible female athletes fronted the campaign, all passionate about their chosen sports and their wishes to have more participation from women in sport. Working collaboratively with the creative agency, this was an incredible campaign to work on and bring the script to life, creating a powerful piece of content that has been well received by audiences.
The campaign included multiple deliveries for each channel to maximise the footprint and reach as many eyeballs as possible, helping to raise awareness of women in sport and promote Pantene’s Strong is Beautiful message.
Three incredible female athletes fronted the campaign, all passionate about their chosen sports and their wishes to have more participation from women in sport. Working collaboratively with the creative agency, this was an incredible campaign to work on and bring the script to life, creating a powerful piece of content that has been well received by audiences.
The campaign included multiple deliveries for each channel to maximise the footprint and reach as many eyeballs as possible, helping to raise awareness of women in sport and promote Pantene’s Strong is Beautiful message.
